As far as sparking interest, Apple’s new iPad Pro ad is crushing it, literally. A bunch of uh, sensitive types, are up in arms over some used instruments, cameras, cheap busts of composers, tube TVs, some paint, etc. being flattened in the name of good ol’ American commerce. Your local public elementary school – provided your music programs haven’t been cut in order to fund yet another wasteful useless program* some corrupt politician’s second vacation home – goes through more crappy instruments under buses, lost, bent, dropped – every month than Apple’s “Crush!” ad.
Marlene Lenthang for NBC News:
To promote its new, ultra-thin iPads, the tech giant on Tuesday released an ad in which an industrial press crushes an array of creative objects to birth a new iPad.
The iPad Pro ad features some of art’s greatest tools — books, paint cans, statues, musical instruments including a piano, an old-model TV, an arcade game machine — getting pulverized into oblivion to the cheery tune of Sonny & Cher’s “All I Ever Need Is You.”
Though the company is usually praised for its clever marketing, many people on social media were quick to criticize the commercial, calling it “destructive” and saying it is “crushing symbols of human creativity and cultural achievements to appeal to pro creators.”
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MacDailyNews Take: Oh, the humanity! “Many people** on social media were quick to criticize?” You don’t say. Shocking. First time on social media, Marlene?
Guess what? We don’t care. Mission accomplished, Apple marketing! Great job and crush 10x more in your next iPad ad!
Tools are constantly replaced by newer tools. iPhone replaces myriad tools. iPad does the same.
Apple's ad isn't even a new concept (it's just executed better). Here's LG's ad for its Renoir KC910 iPhone knockoff from 2008): https://t.co/cTsrxbD823 pic.twitter.com/FFRXe6HsXm
— MacDailyNews (@MacDailyNews) May 9, 2024
*Amidst a national debt of $34.7 trillion and counting
**Who need to get a life
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If you were offended by Apple’s ad, find the nearest bridge and jump….the normal people of the Earth, thank you.
LOL… Bt Biden will stop them ..😄
How lost is this society we’ve allowed to be created. Morons. Self-absorbed online narcissists.
Poor little Karens had their realities crushed…
But the poor little, smiley face guy was so cute. It made me sad when his eyes “popped” out of his head.
To be fair, I did keep seeing the Rainbow stage in the event. Apple, you reap what you sow.
The expect the ad spot is probably all CG and not practical. So the only thing that got crushed was pixels.
No, it was real. Cool vintage stuff worth $1000s getting crushed is not a good ad for iPad. Someone reversed the video and changed the music making it infinitely better. https://x.com/rezawrecktion/status/1788211832936861950?s=61&t=gn7gXFM7gBMtwuYZuuwAQA
Nobody is safe from virtue signalers, not even Apple.
Nobody should care about them. And the only reply should be humiliation and ridicule so they can slither back under their rocks, where they belong.
corny
Tim cooks fingerprints all over it.
??? Apple’s iconic first Mac Ad – flinging sledgehammer of destruction at the dystopian “V” for Vendetta type of world we now find ourselves in, where the official narrative must be followed or YOU will be crushed. I say excellent job Apple Marketing. Keep on crushing it!
Who has time to complain about this, when wagon wheels have NEVER made a comeback, thanks to psychos like Henry Ford!